Successful independent financial advisors are always looking for new ways to grow their businesses. Some advisors are looking beyond traditional marketing vehicles like print and broadcast media to new marketing channels, including podcasting.

When done well, podcasts can be an effective marketing tool. They enable you to share your expertise with many different clients and prospects, which can increase your name recognition and exposure while helping build your reputation in the financial services marketplace.

What exactly is podcasting?

You’ve probably heard the term “podcasting” but maybe you’re not sure exactly what it means. A podcast is simply an audio file you create and then make available to listeners on your website or a podcasting channel, app or directory. Think of a podcast as an “audio blog.”

In many ways, podcasting is tailor-made for independent financial advisors. With the markets breaking...

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