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Successful independent financial advisors are always looking for new ways to grow their businesses. Some advisors are looking beyond traditional marketing vehicles like print and broadcast media to new marketing channels, including podcasting.

When done well, podcasts can be an effective marketing tool. They enable you to share your expertise with many different clients and prospects, which can increase your name recognition and exposure while helping build your reputation in the financial services marketplace.

What exactly is podcasting?

You’ve probably heard the term “podcasting” but maybe you’re not sure exactly what it means. A podcast is simply an audio file you create and then make available to listeners on your website or a podcasting channel, app or directory. Think of a podcast as an “audio blog.”

In many ways, podcasting is tailor-made for independent financial advisors. With the markets breaking...

How financial advisors can improve the quantity and quality of their website traffic

As an independent financial advisor, you know that competition is stiff. There is no shortage of options out there for anyone looking for financial advice. And with the personal financial advisor group expected to grow at an above-average pace of 30% between 2014 and 2024, the race to win and...

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How to protect client information from identity theft

The massive Equifax data breach that occurred earlier this fall has shined a renewed spotlight on the issue of identity theft. Personal information on more than 143 million Americans stored by Equifax was compromised in the hack, making this the largest data security breach in modern history....

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How you can use social media to build your business

If you’re like many independent financial advisors, you’ve been hearing for awhile now that you need to start using social media to promote your business. But you’re not totally convinced yet that tweeting, liking, posting or connecting via social media is going to do anything...

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How to respond to the Equifax data breach

As you have most likely heard, late last week, Equifax – one of the ‘Big Three’ credit bureaus in the United States – admitted that its own lax security practices had allowed hackers to steal the personal identities of 143 million U.S. citizens. Data potentially accessed...

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