Trust platforms allow full functionality with Mac programs and operating systems.
DENVER (June 10, 2010) – Trust Company of America, a specialized custodian and technology provider to fee-based Registered Investment Advisors, today announced that its industry-leading technology is fully compliant with Apple products on Mac operating systems.
While many custodians offer an integrated platform, Trust’s seamless, single-application technology allows the company to control accessibility issues without consulting third-party vendors. As a result, all aspects of Trust technology – including portfolio management, trading, rebalancing and performance reporting – are fully functional on the Mac operating system.
“With our vision of being the most technology-rich RIA custodian, we are excited to work with advisors on Mac operating systems,” said Frank Maiorano, Trust president and chief executive officer. “Our dedication to the PC market is unwavering, but we are proving that both markets can be served while maintaining industry-leading technology solutions, allowing advisors to perform some of the most important and scale-producing elements of their business in one central technology.”
“One of the benefits of having a single-application technology platform is that we can provide our clients a seamless set of tools to make their back offices more effective,” said Dennis Noto, Trust chief information officer. “With other custodians, an advisor might find that their trading platform is Apple compatible, but their rebalancing tool is not. Ensuring that our technology is fully compatible with Apple products allows the significant population of advisors on Mac operating systems to enjoy the same benefits as advisors who work on PCs.”
Trust’s applications support Apple’s Mac OS X 10.6 operating system, which powers the company’s Mac Pro/IMac desktops and all Mac laptops. The TCAccess browser application supports Apple’s Safari browser, which runs on the iPad, iPhone, and all desktop and laptop Apple devices.
Trust is actively investigating targeting Web-customizable portal applications to allow advisors to personalize their user experience to drive productivity and enhance user workflows. By achieving higher levels of automation in the process, Trust is continuing its commitment to giving advisors the real-time information they need – when they need it and through powerful solutions that make their lives easier and their firms more profitable.