Evolve Blog

What Financial Professionals Can Learn From Social Media and Politics

November 6, 2012

Originally posted by Financial Social Media For the 2012 presidential debates, I’ve found myself gravitating to Twitter and Facebook more than ever to listen to the ensuing wave of political chatter. For me, it’s humorous, interesting, and informative to read the commentary associated with the candidates. I particularly enjoy reading what my friends say and [...]

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The Case for Creating Your Website on an Open Source Platform

October 30, 2012

By Diana Merkel, Owner, Pinkshag Design During the development phase of your web site, the final web design is completed and built out to work in multiple browsers and a variety of devices. It is more important than ever that sites are built to be “responsive” and are able to be viewed both on laptops, [...]

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eMarketing for Financial Advisors: 10 Ways to Boost Open & Click Rates

October 23, 2012

Originally posted by Financial Social Media. By Amy McIlwain. Many financial advisors are interested in how they can use email marketing to increase leads and grow their business. Although email marketing is a relatively simple initiative, there are many small details that can make-or-break your open and click through rates. Here are some strategies you [...]

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The 3 Google Analytics Metrics You Should be Measuring

October 16, 2012

Google Analytics is a fantastic free tool you can use to better understand your website and be more effective in your online marketing efforts. If your website strategy consists of “set it and forget it,” you are missing out on valuable opportunities to gain insight into your online impact. Google Analytics can help you answer [...]

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The Importance of Good Website Structure

October 9, 2012

By Diana Merkel, Owner, Pinkshag Design The difference between a website that is frustrating to visitors, and one that keeps visitors coming back for more often boils down to site navigation. The appeal of a well-structured website is its ability to help visitors find important information quickly, and its clear organizational structure that is simple [...]

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Interview with Financial Advisor Social Media Extraordinaire, Jamie Cox

October 2, 2012

Originally posted by Financial Social Media James A. Cox, III of Harris Financial Group has spent his entire career helping clients retire from some of America’s most established companies, including Verizon, Philip Morris, Dominion, AEP, and Progress Energy. His MBA from Virginia Commonwealth University, and his strong educational background in the industry provide the foundation [...]

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Great Website Design Begins with a Strong Brand Identity

September 25, 2012

By Diana Merkel, owner, Pinkshag Design The Branding/Discovery Process A great website design begins with a strong brand identity. If you are designing or re-designing a website for your firm, it is crucial that you know who you are and how to relate that to your audience. You never get a second chance to make [...]

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Navigating the Rapids of Mobile Technology

September 18, 2012

By Dave Curry Before our daughter came, my wife and I did quite a bit of whitewater rafting on the Arkansas River in Colorado. Some stretches of the Arkansas are very placid. It’s okay to drift along and enjoy the scenery, knowing that you can take the occasional Class II rapids in stride as you come [...]

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