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Advisor businesses are growing, in client numbers and geographical reach. Investors typically find advisors through personal referrals, but also increasingly use online searches and social media to make a connection. One study found 65% of clients research potential advisors through social networks, and 86% use those networks to help in their buying decisions.

Some call it the “consumer revolution,” where clients are becoming collaborators in their financial planning. Fintech and social media train investors to expect efficiency, transparency and accessibility. Rather than a relay of information from advisor to client, limitless information online and booming client-focused tech innovation enables the client to exchange ideas with his or her advisor.

A recent survey by Accenture Research found 88% of advisors believe their clients are more knowledgeable about the investing process and available product solutions than they were five years ago. And...

The Importance of Good Website Structure

By Diana Merkel, Owner, Pinkshag Design

The difference between a website that is frustrating to visitors, and one that keeps visitors coming back for more often boils down to site navigation. The appeal of a well-...

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Interview with Financial Advisor Social Media Extraordinaire, Jamie Cox

Originally posted by Financial Social Media

By: Amy McIlwain

James A. Cox, III of...

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Great Website Design Begins with a Strong Brand Identity

By Diana Merkel, owner, Pinkshag Design

The Branding/Discovery Process

A great website design begins with a strong brand identity. If you are designing or re-designing a website for your firm, it is...

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Navigating the Rapids of Mobile Technology

By Dave Curry

Before our daughter came, my wife and I did quite a bit of whitewater rafting on the Arkansas River in Colorado. Some stretches of the...

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