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Above: TCA's technology systems over the years

Yesterday, Trust Company of America unveiled the new and improved Liberty, its industry-leading mobile platform for RIAs.

Now all major functions, including model management, consolidated asset management and model processing and rebalancing, at the account level or across the entire book of business, are available on any piece of glass—desktop computers, tablets and mobile devices.

Liz Hayden, Director of Product Development for TCA, demonstrated the revamped Liberty in a recent Genius Session. With its intuitive design and seamless navigation, Liberty allows advisors to execute trades with just a few clicks of the mouse, adjust asset allocations for individual clients and households, review essential account information on one screen and perform countless other functions—all in one integrated platform.

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How to Dodge the Top 4 Social Media Obstacles Facing Financial Advisers

Originally posted by Financial Social Media.

By Amy McIlwain

As social media becomes an...

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Why Advisors Should Care About User Experience

The industry is forcing advisors to think differently about their business. It’s important to not only think about the service you’re delivering, but also how you’re delivering it. In an online sense, this concept is often termed user experience (UX).

Why should you care about user...

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The Trade-Offs of Adapting Your Website for Mobile Users

By Dave Curry

I’m probably dating myself when I say that I remember the debut of the “Shimmer” parody commercial on Saturday Night Live and that I was old enough at the time to think it was funny. In the...

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The World Needs Another Greek Hero

By Joseph Giulitto

Hesiod wrote a few years ago- A spirit of competition, of “good conflict” that tends to reduce the problems of scarcity. (Hesiod was in favor of the rule of law and the dispensation of justice to provide stability and order within society. He spoke out...

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