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A recent column in Financial Advisor touched on a misconception that is pervasive in the financial advisory industry: the tendency “to equate assets under management with the quality of a firm.”

Most firms highlight AUM as a point of pride, and as the author points out, industry rankings of the top firms are little more than rankings of the largest firms by assets under management.

In truth, the quality of an RIA—or a custodian, for that matter—is much more than AUM. Clients value service above all else. While AUM is perhaps an indication of success to date, how much money a firm manages—particularly a relatively new firm—is not necessarily a good barometer of the breadth of its expertise or the quality of service it delivers to clients. Clients don...

Gaining an Edge with Private-Labeled Technology


How can an advisor set himself apart from the competition and reinforce his brand with state-of-the-art technology?

Using technology that is private-labeled, or personalized, with your own branding and logo is a great way to reinforce your brand to your clients. At Trust Company of...

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The Top Four Ways Model Portfolio Platforms Create Simplicity and Growth

Advisors looking to grow often find they are confronted with a dilemma: the larger their firm becomes, the more likely the strong investment performance that drives growth will falter without additional staff and resources.

Model portfolio platforms can be a great solution for advisors...

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5 Social Media Policy Tips for Financial Advisors

Originally posted by Financial Social Media.

By...

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How to Live Up to Your Full Business Potential

Every business has its challenges. For RIAs, those challenges may be developing marketing plans, managing revenue margins, or even something as seemingly simple as scheduling regular client meetings.

Whatever your firm’s challenges may be, overcoming them requires an awareness of what...

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