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Advisor businesses are growing, in client numbers and geographical reach. Investors typically find advisors through personal referrals, but also increasingly use online searches and social media to make a connection. One study found 65% of clients research potential advisors through social networks, and 86% use those networks to help in their buying decisions.

Some call it the “consumer revolution,” where clients are becoming collaborators in their financial planning. Fintech and social media train investors to expect efficiency, transparency and accessibility. Rather than a relay of information from advisor to client, limitless information online and booming client-focused tech innovation enables the client to exchange ideas with his or her advisor.

A recent survey by Accenture Research found 88% of advisors believe their clients are more knowledgeable about the investing process and available product solutions than they were five years ago. And...

What Trust’s ISO Certification Means for Advisors’ Data Security

You probably don’t spend much time thinking about data security, but it’s vitally important to both you and your investors’ peace of mind. Trust Company of America recently achieved the International Standardized Organization (ISO) 27001-Information Security Management Systems (ISMS). ISO is...

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How Liberty’s New Trading Features Make Your Practice More Efficient

Is technology slowing down your business? At the end of February, Trust is launching several new features on the Liberty platform that are designed to make portfolio management simpler than...

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3 Ways Blogs Help Advisors Generate New Leads

Looking to grow your business? Quickly find out where your growth opportunities are with the RIA Compass business assessment

Blogs are an excellent tool for generating new leads when they’re executed well. If...

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5 Mistakes You Don’t Know You Are Making on Social Media

Originally published by Financial Social Media

By: Amy McIlwain

Have you ever made a mistake that [at the time] you weren’t aware...

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