Denver, CO (8/16/11): RIAs everywhere have responded to the market turmoil of 2008-9 with the realization that the “new normal” must include greater transparency, scalability, flexibility and mobility. Given the imperative challenges of building closer ties with their clients, while reducing operational costs, RIAs now clearly understand the necessity to spend more time ON their business rather than IN their business.This call to action was anticipated by Trust Company of America, whose own hands-on involvement with its clients has always been a top priority. “We long ago recognized that growth always begins with interaction,” said Frank Maiorano, President and CEO, “and that became an urgent issue after the market downturn, and still holds true today.”
Addressing that need, Trust devoted considerable resources to the development of a new technology that would provide RIAs with an innovative investor platform that has superior functionality, world-class usability, and full mobility. Together this mix is expected to be a significant leap forward for the industry and gives advisors the freedom to reshape how and where they service their clients.
This innovation was also driven by the changing demographics of advisors and the clients they serve. Trust Company of America recognized that the behavior and expectations of the market are changing. It is mandatory to build technology that is engaging and provides an intuitive user experience that is available anywhere, at any time, on any device.
The results of this dramatic breakthrough will be formally shown to the press in New York on October 12, 2011. Exclusive invitation only events will begin in September for RIAs in key metropolitan cities where the technology will be unveiled.
“The bottom line in all this,” concluded Maiorano, “is simply improving the RIAs bottom line through technology, while also enabling them to work with their clients with a new spirit of freedom.”