Marketing

How to Build Your Brand

In an earlier blog post, in an effort to help RIAs define their brand, we asked advisors to consider why they do what they do. The answer to that question makes up the innermost circle of Simon Sinek’s...

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Building a Meaningful Brand as an RIA

All businesses—from iconic, international corporations like Apple, to local mom-and-pop shops—strive to build a brand for themselves. They want to stand out from their competitors; they want to be unique. But what makes a meaningful brand? We sought to help RIAs answer this question...

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What to Expect at this Year’s Focus on the Future Conference

Today is the first day of our annual Focus on the Future conference. Over the next two and a half days, TCA executives and notable guest speakers will tackle some of the challenges facing the RIA industry, presenting relevant information meant to prepare RIAs for the future while helping them to...

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AUM Isn’t Everything

A recent column in Financial Advisor touched on a misconception that is pervasive in the financial advisory industry: the tendency “to equate assets under management with the quality of...

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