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What does it mean to be strategically efficient?
Strategic efficiency is about knowing what you want to accomplish in your life and your business. It means first having a firm grasp on your personal goals, then actively designing your business and processes around achieving those goals.
View your business as a vehicle for delivering what you hope to accomplish personally. You should effectively connect what you want to do in your life with the kind of business you do, with the way you spend your time each day.
If you want to grow your business, but spend little to no time prospecting or seeking referrals, you likely aren’t going to reach the level of growth you want. Starting with a clear sense of where you’re going helps you to prioritize and better organize your day to focus on achieving your goals.
Most efficient advisors know the importance of being fully aligned in their life and in their business. They tend to have a methodology for linking their personal goals to how they spend time in their business. In fact, 41% of these advisors have clearly defined personal goals compared to only 12% of inefficient advisors. And of the inefficient advisors that do have personal goals, they often have no clear plan for integrating them with their day.
The results of these differences speak for themselves. Not only do efficient advisors tend to have 1/3 more client households, but their revenue and AUM are an average of 60% higher than inefficient advisors. Efficiency allows you to deliver a better, more consistent client experience and also has positive bottom line impact.
Wondering how strategically efficient your firm is? Start with the strategic efficiency checklist::
_____I have clearly established goals.
_____I have clearly established goals for my business, which link directly to my personal goals.
_____I have invested time into tracking how I spend my time now in order to identify inefficiencies.
_____The majority of my time is invested in activities I believe will actively support my business management and growth goals.